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SEARCH ENGINE OPTIMIZATION

Search Engine optimization is a process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

WHY

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

serach-engine-optimaization

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

SEO has two major components, Off Page and on page SEO.

 

 

WHAT

Off Page Optimization

  1.  Social Networking Sites
  2.  Blogging
  3.  Blog Marketing
  4.  Forum Marketing
  5.  Search Engine Submission
  6.  Directory  Submissio
  7.  Social  Bookmarking
  8.  Link Baiting
  9.  Photo  Sharing
  10.  Video Marketing
  11.  Business Reviews
  12.  Local Listings
  13.  Article Submission
  14.  Social Shopping Network
  15.  Answer Questions
WHAT

On Page Optimization

    • Optimized titles and descriptions
    • Proper URL Structures
    • User friendly navigation (breadcrumbs, user sitemaps)
    • Optimized internal links
    • Text Formatting (use of h1,h2,bold etc)
    • Image optimization (image size, proper image names, use of ALT tag)
    • User friendly 404 pages
    • Fast loading pages
    • Google Authorship verification for all pages
    • Top quality fresh content (This is always the most important SEO factor!)
    • External links (no broken links or links to ‘bad’ sites)

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